| One of our clients used predictable recruiting techniques such as classified ads in the daily newspaper for corporate and field positions. They were often frustrated, however, by the lack of diversity among the candidates who responded. Not only did they want their employee base to mirror their diverse customer base, they wanted to ensure they accessed the best available talent. |
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Winning Results
| Our client saw a dramatic increase in candidate diversity in terms of ethnicity, age, gender and other attributes. While they always hire the most qualified candidates, they were thrilled to have such a diverse pool to select from. They also benefited from the opportunity to market the company to potential new customers. |
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Our mission was to increase exposure of our client's job opportunities to several specific audiences. We researched and implemented a game plan that targeted those groups through:
- career websites
- career fairs
- newspaper advertising
- magazine advertising
- networking
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